Breed in order to improve the breed, and produce the best puppies they possibly can, usually planning to keep at least one of them. They ask as many questions of you, as you do of them - this is the classic sign that they care about the dog's long-term welfare. They may wish to visit your home to see where you intend to house the dog. Some may ask for references.
 

      Show evidence of at least two or three years of serious interest in their breed, i.e. dog clubs membership,  shows and/or performance (obedience, agility, tracking, field, ect.) titles.

    Have signed up to a set of minimum standards recognised by their breed.

      Breed only dogs that closely match the breed standard and are free of serious health and temperament problems.  They are able to produce evidence of this testing.

      Tell you if they think you would be better off with another breed of dog, or no dog at all. Provide referrals to other breeders if they don't have anything available or suitable. Good breeders are more concerned with the welfare of the dog than the profit from a 'sale'.

      Use a written contract and guarantee, or at least an oral agreement, when selling a dog, with clear terms that you can live with.

      Honestly discuss any special problems/requirements associated with the breed.

      Offer assistance and written advice on grooming, training, feeding ect.

      If, for any reason and at any time, you cannot keep the dog, will take it back.

      Normally breed only one or two litters a year, maximum!

     Do not have more dogs than they can reasonably be expected to cope with.

     Have all the documentation for the pups at the time of purchase.

    May have already performed some of the standard hereditory testing (eg haemophillia tests on male pups)~ if not, they should be prepared to have that done for you.
 

      Have dogs that are clean, healthy, happy and humanely cared for.

    Will take time to speak to you and not be offended if you dont make an on the spot purchase or decision.